We make memories.

Memories that last a lifetime and are based on the authenticity, beauty, and pure joy of football.

We inspire Canadians to dream bigger.

To become an active part of, and unite our community. 

We are recognized as setting new global standards for the sport we love.

FEARLESS
We accept the challenges thrown at us and meet them head on.

JOYFUL
We create an environment that is fun, playful and positive.
Every day we follow the mantra, “Use your head, Bring your heart.”

CREATIVE
We seek out new ways of doing things and are never afraid to evolve in order to succeed.

UNITED
We bring people together. We unite people in a love of the sport. We are a community. It means more as we win together. We are united.